MTN Nigeria’s “Go Make A Difference (Go M.A.D)” Campaign Inspires Change and Boosts Youth and SME Empowerment Nationwide
Lagos, Nigeria — MTN Nigeria Communications Plc, a leading telecom operator and digital services pioneer, is amplifying its community‑impact initiatives with new activations of its Go Make A Difference (Go M.A.D) campaign and a broader digital skills empowerment drive for young Nigerian entrepreneurs and small businesses.
🌍 MTN’s Go M.A.D Campaign Inspires Change in Benin City
MTN Nigeria brought its energetic Go M.A.D (Go Make A Difference) campaign to Benin City, engaging local changemakers, youth, and community members with digital empowerment activities and inspirational activations. The nationwide initiative focuses on encouraging individuals to use digital tools, creativity, and innovation to make meaningful impacts in their communities.
The Go M.A.D campaign — known for travelling to major Nigerian cities to foster a spirit of purpose‑driven action and digital engagement — celebrated local talent and innovation in Benin, reflecting MTN’s commitment to uplifting voices and connecting communities through technology.
💻 MTN Powers Digital Skills for 6,000 Young SMEs
In an important development reported for early February 2026, MTN Nigeria Foundation launched a five‑week digital skills training programme that is currently empowering 6,000 young entrepreneurs and small‑business owners with essential digital business and technology skills. The programme commenced in January and is part of MTN’s strategic effort to support the backbone of Nigeria’s economy — small and medium‑sized enterprises (SMEs) — through practical digital capacity building.
This initiative demonstrates how MTN is going beyond connectivity to invest in the human and economic capital of Nigeria’s future workforce, ensuring that young SMEs can thrive in an increasingly digital marketplace.
📊 Corporate Governance: MTN’s Q4 Performance Under Review
Looking ahead, MTN Nigeria’s Board of Directors is set to review and approve the audited financial results for the 2025 fourth quarter, signalling continued transparency and stakeholder engagement. The board meeting is scheduled for late February 2026, underscoring the company’s commitment to sound corporate governance.
💡 Why This Matters for Nigeria’s Digital Growth
- Community Inspiration & Youth Engagement: The Go M.A.D campaign’s activation in Benin City showcases MTN’s role in mobilising local talent and digital inspiration across urban centres.
- SME Empowerment: Digital skills training for thousands of young business owners strengthens economic participation and supports Nigeria’s drive toward inclusive digital economy growth.
- Corporate Transparency: The upcoming review of financial results reinforces MTN’s accountability and operational clarity in Nigeria’s dynamic telecom market.
