Jumia Strengthens Consumer Confidence and Prepares to Share 2025 Financial Results in Nigeria’s Growing E-Commerce Market

Lagos, Nigeria — Jumia Nigeria, the continent’s leading e-commerce marketplace, has taken decisive steps to reinforce consumer trust and corporate transparency as it prepares to report its full fourth-quarter 2025 financial performance. The company is also ramping up data security measures in response to growing digital adoption across Nigeria’s online retail landscape.

Data Protection at the Forefront of Growth and Digital Trust

As online shopping continues to expand beyond major urban centres in Nigeria, data protection has emerged as a core pillar of customer trust and platform integrity. In a statement shared with the press, Temidayo Ojo, CEO of Jumia Nigeria, emphasised that safeguarding user information is more than regulatory compliance — it’s a fundamental part of how the company earns and maintains consumer confidence.

Ojo highlighted recent internal enhancements to data governance and access controls, which now restrict sensitive customer information strictly to staff with legitimate business needs. The company is also investing in secure technologies and ongoing employee training to mitigate risks and protect users throughout the online shopping experience — from browsing and payment to delivery.

By aligning its operations with Nigeria’s Data Protection Act and international best practices, including GDPR-aligned principles, Jumia is helping to foster a safer digital marketplace for Nigerian consumers, particularly first-time online shoppers and small businesses.

Looking Ahead: Q4 2025 Results & Investor Engagement

In a move that signals strategic transparency and stakeholder engagement, Jumia Technologies AG announced it will publish its fourth-quarter 2025 results before the U.S. market opens on February 10, 2026, accompanied by a live webcast and investor call.

This forthcoming report will provide insights into Jumia’s performance across key markets, including Nigeria, and highlight the company’s ongoing efforts to grow its core e-commerce business while improving operational efficiency and customer service.

Why This Matters for Nigeria’s Digital Economy

1. Boosting Digital Confidence: Strengthened data security and governance initiatives make online shopping safer for millions of Nigerians, helping to increase adoption and long-term engagement with digital platforms.
2. Corporate Transparency: Publicly scheduled financial reporting and investor engagement show Jumia’s commitment to accountability and performance communication in global markets.
3. Growing E-Commerce Adoption: As more Nigerians embrace online shopping for convenience and variety, Jumia’s emphasis on trust and protection supports Nigeria’s broader digital inclusion objectives.